| Business Enterprise: How to Market Your Business: A Practical Guide to Advertising, PR, Selling, Direct and Online Marketing: A Practical Guide to ... 29 (Sunday Times Business Enterprise) |  | Author: Dave Patten
Publisher: Kogan Page Ltd.
Category: Book
List Price: £12.99
Buy New: £5.79
as of 10/3/2010 15:04 UTC details
You Save: £7.20 (55%)
New (34) Used (12) from £5.50
Seller: vicky
Rating:  1 reviews
Sales Rank: 133,829
Media: Paperback
Edition: 6Rev Ed
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 6.1 x 0.8
ISBN: 0749451459
Dewey Decimal Number: 658.8
EAN: 9780749451455
ASIN: 0749451459
Publication Date: March 3, 2008
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews:
A unique practical book for small firms March 5, 2008
David R. Patten
2 out of 10 found this review helpful
It's a pity Amazon didn't read this book before listing it or they would have realised that they're giving away £4 on every copy sold. Why? Because the book clearly shows that you don't discount a new line on day 1, least of all a book aimed at a specialist niche market. That's basic principles of marketing.
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