| Email Marketing |  | Authors: Jim Sterne, Anthony Priore
Publisher: John Wiley & Sons
Category: Book
List Price: £33.99
Buy New: £19.52
as of 10/3/2010 15:02 UTC details
You Save: £14.47 (43%)
New (22) Used (16) from £1.65
Seller: supermoviedeals_usa
Rating:  2 reviews
Sales Rank: 504,455
Media: Paperback
Pages: 320
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 9.1 x 7.5 x 1
ISBN: 0471383090
Dewey Decimal Number: 658.84
EAN: 9780471383093
ASIN: 0471383090
Publication Date: March 20, 2000
Availability: Usually dispatched within 1-2 business days
| |
| Similar Items:
| |
| Editorial Reviews:
Amazon.co.uk Review
In these days of fancy, sometimes over-designed Web sites, banner advertising and TV advertising, we often forget that everyone on the Internet has an e-mail address too, and so e-mail has huge potential as a marketing tool. This book aims to remind us of this fact, and that as a cheap, easy to use tool, e-mail can be one of your online business's best assets. The authors are keen to point out that they are not advocating spam (huge numbers of cloned e-mails indiscriminately sent to tens of thousands of people), but targeted, well-constructed marketing messages. To make effective use of e-mail as a marketing tool you need a strategy rather than a splatter gun, and one chapter of the book talks you through the process of designing one.You also need to know how to write a good e-mail, and one of the book's key sections takes you through the do's and don'ts from the wording of the header right through to how to sign off. Examples from the real world are included so you can see how the big guns do it. Standard e-mails are not your only option, and the book devotes space to alternatives such as e-newsletters and e-promotions. Both can help people feel an affinity with your Web site, while e-promotions offer something free in return for a site visit perhaps money off a purchase for example. The book explores other avenues too, such as getting mailing lists together, and doing market research to help you improve. Sterne and Priore cover their ground well, write in an easy style, and encourage you to do a lot of thinking for yourself. --Sandra Vogel
|
| Customer Reviews:
 Excellent hands-on book for aspiring e-mail marketers January 12, 2001
5 out of 6 found this review helpful
Jim Sterne and Anthony Priore provide first-hand, no-nonsense advice on business logic and best practices of e-mail marketing. Finally a book on that topic that goes beyond strategy and vision.
 Not bad at all April 15, 2003
2 out of 2 found this review helpful
A brillant book. We used this as a reference to develop a campaign for our site www.promoprintstore.com . The hits just kept coming!!
|
|
|
CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON EU S.à.r.l. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME. Powered by Associate-O-Matic
| |
